A multiple-merchandise (Dutch) auction is an auction where more than one of the same merchandise is being sold at once. There are two kinds of Dutch auctions.

Without Bidding.

The most common Dutch auctions are actually a combination of two auction types: theyre multiple-item fixed price auctions (Dutch Buy it Now auctions to you and me). This just means that you may offer more than one of an product at a time for a fixed price.

This is very powerful if youre selling something small in large quantities. You may just say how many of the item you have, and the Buy it Now auction will stay there until its duration is up or all the items have been sold.

Buyers arent limited to only buying one merchandise at a measure , either: they can enter how many they want and then just click Buy it Now to get them. If youre selling small things loose, then this can be really sizeably good - instead of selling them in packs of 50, you may sell 24 to one person and 95 to the next. It lets buyers save funds by buying exactly what they need, and it lets you offer them the flexibility to have as many or few of an item as they want.

With Bidding.

Dutch auctions may also be done by bidding, but the process is rather complicated. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. Lets say there are 10 of an merchandise for sale. Anne bids $5 each for 4, while Bob bids $4 for 6. Anne will get her 4 and Bob will get his 6, but they will both only pay $4.

Heres another example. If there are 5 items for sale and Anne, Bob, Carol and Dean want to buy 2 each, then obviously someone is going to lose out. Whoever bid the lowest will only get one of the merchandise . If Anne bid $5 each, Bob bid $4 each, Carol bid $3 each, and Dean bid $2 each, then Anne will get 2, Bob will get 2, Carol will get 1 and poor Dean gets nothing. So then: how much they pay for the items?

Starting to sound like a particularly evil math problem, isnt it? The answer is that every body will pay $3, as Carols bid was the lowest one that won anything. If you have trouble grasping your head around that, then dont worry - every one else does too! Thats why Dutch auctions with bidding are so rare.

In fact, even eBays normal one-product auction format has all sorts of problems, not least of which is auction sniping. Snipers are buyers who come along at the last minute to bid a few cents more than the highest bidder and win the product. Your buyers will find this infuriating - and youre the only one with any power to help them out by stopping it. The next e mail will show you what you may do.