Once youve optimised your titles for search terms and your items have short durations to get them near the top of the results, theres really only one sure-fire way to build your auction stand out from the crowd. Unfortunately, it involves paying eBay more funds but it might really pay off, especially for higher-priced items.

In this electronic mail , Ill take you through the various listing upgrades eBay offer, how much they cost, and whether theyre any nice . Remember that if you want any of these, you may just tick their box while youre going through the process of listing your item. The charges will be added to the other fees youre charged for the listing.

Gallery. The most basic of upgrades, this will show your photo on the search results page as well as inside on the items description page. This is always assessment of value having. Cost: 35c.

Subtitle. If you add a subtitle, you get a little more space to fit in any more acquired skill that you couldnt squeeze into the name . Use this if youre selling a relatively technical product that just has too many grand features to fit into that 55-letter title space. Cost: 50c.

Bold. This will put your auctions title in bold on search results pages. Not especially noticeable, but might generate your auction stand out a little. Cost: $1.

Border. Choose this option to put your listing inside a coloured box on results pages, building it look a bit special. Cost: $3.

Highlight. You may get your listing highlighted in purple on results pages. Cost: $5.

Featured Plus. This upgrade will show your item at the top of the page in the search results, with the featured items, for the duration of your listing. It will also be shown in the featured items list seen by people who browse by category. This is easily the best upgrade you may buy, and will easily pay for itself twice over with an product thats assessment of worth more than about $100 and taking a decent number of bids. Cost: $19.95.

Gallery Featured. This will show your product first when someone chooses to view items using the Picture Gallery view. Few everybody ever make use of this view, but it might be useful for some kinds of items. Cost: $19.95.

Home Page Featured. This is the ultimate in listing upgrades, but its assessment of worth is questionable, especially given the small space featured items are actually given on the home page. If you think you could pull a lot of buyers into your auction with nothing but the first four or five words of your name , go for it. Really, you have to get yourself on the home page at least once in your eBay life, do not you? Cost: $39.95.

Instead of going to expense to get new buyers through the listings, perhaps you should talk to your existing ones and create some new sales opportunities that way? If youd like to know how, be sure to read the next electronic mail .